Negotiation success
through scientifically
validated methods

Our philosophy  /  Training  /  Coaching & Consulting  Contact


How fit is your organization or corporate function in the area of negotiations? Our NAP Check offers you the opportunity to obtain an individual fitness score, which is made up of various topics, and thus identify your strengths and weaknesses.

/ The NAP

Learning to negotiate where negotiation knowledge is created

The Negotiation Academy Potsdam is Germany’s only university-affiliated consultancy specializing in negotiations. By applying innovative, scientifically validated methods and numerous field-tested best practices, we lead our clients to optimal negotiation results. The interdisciplinary NAP method approach from psychology, game theory, economics and computer science offers you individual solutions for all personal and organizational negotiation challenges to sustainably increase your negotiation performance.

Keys to success

  • Scientifically validated methodological approach to achieve better negotiation performance of individuals and companies
  • Holistic view of negotiations 
  • Extensive industry insights and best practice experience in the automotive, construction, chemical, financial, logistics, aviation and pharmaceutical industries
  • Europe’s only negotiation consultancy with a scientific background and research connection
  • Innovative software solutions for the use of the NAP methodology
    Team of first-class negotiation coaches and scientific experts in negotiation management, trained by Prof. Dr. Uta Herbst and Prof. Dr. Markus Voeth
Coaching & Consulting
NAP Research
Learning Journey
Organizational development

Director Prof. Dr. Uta Herbst

Director Prof. Dr. Markus Voeth

The topic of negotiation offers great potential. We see this both in science and in practice. For us, it is exciting to follow how the world of negotiation is evolving and to develop solutions for new challenges. We see it as our task to pass on our knowledge to our clients.

/ Trainings

You want to learn more live?
Visit us at our events