Negotiation success through scientifically validated methods
Digital negotiation management
With NEMA*, NAP has developed a web app for tool-based digital negotiation preparation that enables companies to implement and optimise digital negotiation management. Our unique negotiation preparation tools, which are also intelligently linked to each other, enable effective and efficient preparation for any negotiation situation.
The NEMA* digital negotiation coach guides you interactively through the NAP methodology and manages your entire negotiation analysis and preparation. NEMA* thus guides you digitally through your negotiation preparation and provides you with a structured and scientifically validated approach. The storage of your data is also helpful for future negotiations, acts as a NEMA* wiki and can be fed into standard functional software via open interfaces.
Get to know the web app for the NAP methodology and secure this advantage for your negotiations!
*NEMA is a product of NAP GbR. All rights to NEMA are owned by NAP GbR.NEMA is a product of NAP GbR. All rights to NEMA are owned by NAP GbR.
Learning to negotiate where negotiation knowledge is created
The Negotiation Academy Potsdam is Germany’s only university-affiliated consultancy specializing in negotiations. By applying innovative, scientifically validated methods and numerous field-tested best practices, we lead our clients to optimal negotiation results.
The interdisciplinary NAP method approach from psychology, game theory, economics and computer science offers you individual solutions for all personal and organizational negotiation challenges to sustainably increase your negotiation performance.
10 years of NAP! 🎉
On June 6, 2024, NAP celebrated its 10th anniversary in Berlin. Around 100 guests attended the event at the Baret restaurant above the rooftops of Berlin. During the reception on the roof terrace, the dinner discussions and the specialist presentations, the guests discussed current challenges in negotiation management. As a key note, Prof. Voeth presented an empirical study by the NAP on the negotiation behavior of the new generation of leaders, the “New Negotiator”. The NAP would like to thank all guests for the unforgettable evening and looks forward to working together and the academic-practice dialog in the coming years. Our picture gallery shows the beautiful location above the rooftops of Berlin, the wonderful atmosphere, the speakers and of course the esteemed guests:
Keys to success
Scientifically validated methodological approach to achieve better negotiation performance of individuals and companies
Holistic view of negotiations
Extensive industry insights and best practice experience in the automotive, construction, chemical, financial, logistics, aviation and pharmaceutical industries
Europe’s only negotiation consultancy with a scientific background and research connection
Innovative software solutions for the use of the NAP methodology
Team of first-class negotiation coaches and scientific experts in negotiation management, trained by Prof. Dr. Uta Herbst and Prof. Dr. Markus Voeth
You want to learn more?
You have any specific inquiries about our offers, you would want to get non-binding information, or you are interested in a private consultation? We will be glad to assist you.