The MBA Negotiation Management, founded by Prof. Dr. Uta Herbst as Academic Director in 2016 at the University of Potsdam in cooperation with the NAP, represents the first interdisciplinary negotiation degree program in Germany that makes the various methods and perspectives of negotiation research available to managers.
NAP Research
Leading international research institution for negotiation management
The NAP has a close scientific connection to the chairs of Prof. Dr. Uta Herbst at the University of Potsdam and the chair of Prof. Dr. Markus Voeth at the University of Hohenheim.
The intensive cooperation between NAP Consulting and NAP Research results in a continuous science-practice exchange. As Germany’s first university-based negotiation academy, the NAP thus represents one of the largest international research labs in the field of negotiation.
NAP research team
Yannick Urbitsch
Senior Consultant und Coach
urbitsch@nap-digital.de
Yannick Urbitsch has been working as a consultant and coach for the Negotiation Academy Potsdam since 2022. As a proven expert in claim negotiations, he has in-depth scientific expertise and extensive practical experience in this demanding form of business negotiation. He also has in-depth industry knowledge in purchasing and sales negotiations, particularly in the automotive and construction industries as well as in the logistics sector. Since 2022, he has successfully accompanied numerous training and consulting projects for well-known companies, helping them to further develop their negotiation strategy in a targeted manner and anchor it sustainably in their day-to-day business.
Prof. Dr. Uta Herbst
Research can help practice in so many ways. We would like to build this bridge with the NAP!