NAP Methodology

Knowledge & Competences

Manage negotiations and increase performance


Training Content

Negotiations are of central importance for the success of a company. They are part of day-to-day business in purchasing, sales, HR, M&A and management and can be significantly improved by using the right processes, tools and instruments from science. Recognizing this and applying the results of negotiation research in practice is an essential part of successful business management.

In the seminars of the Negotiation Academy Potsdam, you will learn a variety of methods that will sustainably increase and systematically professionalize both your own negotiation performance and that of your employees. The NAP methodology helps you to implement a long-term successful negotiation management in your company.

Negotiation Analysis “What information is needed for optimal negotiation preparation?”
Negotiation organization “How should we negotiate with and in teams?”
Negotiation preparation “How can goals, strategies, and tactics be established?”
Negotiation conduct “How can negotiations be successfully managed?”
Negotiation controlling “How can successful negotiations be distinguished from unsuccessful ones and how can an optimization process be initiated for future negotiations?”
Voeth / Herbst, Harvard Business Manager, 2018
70 percent of managers in German companies did not learn how to negotiate in their training or studies, but 80 percent would like to see more training and education, since even a one-percent improvement in negotiation performance has a lasting impact on corporate profitability

Your take-aways

You will gain insight into the benefits that business-based, comprehensive negotiation management can have for your company.​
You will learn about the latest findings in international negotiation research.​
You can systematically improve your negotiation performance through the NAP methods.​
You will be able to better assess how to evaluate the performance of negotiators in detail and how to staff negotiation teams more success-oriented in the future.​
You have the opportunity to share experiences and network with other executives.​

Key Facts

The program is aimed at managers from companies and administration, e.g., from sales, purchasing, finance, M&A, legal departmentor management. The 2-day negotiation training is limited to 12 participants. As the number of participants is limited, registrations will be considered according to  the time of registration.

The event concept also includes a social program to promote networking among the participants. The seminar can be part of the Intensive Course Professional Negotiator and the individual module of the MBA program at the University of Potsdam.

1,150 euros per participant, including meals and social program.

From 2024, 1,200 euros per participant, including meals and social program.

The NAP seminar takes place at the Potsdam location in the prestigious premises of the University of Potsdam.

Until 14 days before the start of the seminar

For questions you can reach us at
Phone: + 49 331 2016 9258

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