/ NAP - Coaching & Consulting

Complementing difficult negotiations with years of experience

With the help of our NAP methodology, we assist you in all of your negotiation difficulties. We provide you with individualized support to help you achieve the best possible outcomes in individual negotiations or the continued growth of your organization’s negotiation capabilities.


The preparation, follow-up, and management of complex and challenging negotiation scenarios are assisted by specialized negotiation coaches with years of negotiating experience in a variety of industries. We use the NAP methodology in joint workshops, tailored to your needs, to assess, plan, organize, and lead the negotiation in the best way possible. The NAP can serve as your coach and sparring partner on an as-needed basis, either entirely or occasionally. We are also willing to act as your “Shadow Negotiator” to take over the negotiations on your behalf.

Recommended by Prof. Dr. Markus Voeth


Through many years of cooperation with the practice and implementation of negotiation management in the companies of our clients, we are happy to advise you on the development of professional negotiation structures. The NAP uses the latest scientific methods to redesign operational processes, as those in sales or purchasing, to analyze the negotiation performance of the organization, or to select new negotiators.

/ NAP - Coaching

Individual support and advice for you and negotiators of your organization

General negotiation coaching

The NAP negotiation coaching offers you a structured support process for difficult negotiation situations. During the analysis of the initial situation of the negotiation, your personal negotiation levers are identified and discussed. Specifically adapted to your needs, various NAP negotiation management methods are then selected for your upcoming negotiation and applied in workshops. The moderation and development of the NAP methodology takes place in close cooperation with your personal NAP coach, who can also accompany you if necessary during internal coordination, for example with other departments or management. The support concludes with a comprehensive review of the completed negotiation and the derivation of specific lessons learned.

Individual coaching

In the individual coaching of the NAP, you go into more detail about the personal challenges in your negotiations and individual questions in a structured coaching process. You have the opportunity to further deepen specific NAP methods with your NAP coach and to clarify open questions in the execution. In addition to the intensive analysis of your negotiation situations and the corresponding derivation of action steps as well as optimization options, we create an individual strengths and weaknesses profile of your negotiation personality. After completion of the coaching and the first implementation of implications of the coaching in practice, lessons learned for further negotiation behavior are derived together.

/ NAP - Consulting

Embed scientifically validated negotiation success in your organization

Organizational development

The NAP supports and guides you in setting up organizational negotiation structures and areas for the implementation of a professional and holistic negotiation management in your company. In addition to the selection and training of internal negotiation experts, our portfolio also includes the implementation of Competence Centers, representative internal company events on the topic of negotiations, the implementation of negotiation competitions within the organizations, digital solutions, specific negotiation guides, or the preparation of committee documents. In addition, a Competence Center can serve as an internal consultancy and ensure that the tools and methods of negotiation management are used in the important negotiations and are passed on within the organization. 

Negotiation controlling

The NAP Balanced Scorecard, which specializes in negotiations, ensures a balanced system of objectives and key performance indicators, which you can use to carry out optimal controlling of your negotiations. It contains the most important strategic negotiation goals and illuminates them from different perspectives. In addition, each objective is provided with individual key performance indicators, which allow you to measure the achievement of objectives.

Our many years of experience in accompanying various negotiations in different industries show us the weak points and critical levers, especially in the preparation of negotiations. The NAP methodology is therefore, in addition to the scientific foundation, above all practice-oriented and individually applicable."

Prof. Dr. Markus Voeth