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Study Results

Negotiations are of great importance for companies. Empirical studies show that 50-60% of  a manager's tasks are represented by netgotiation activities. However, negotiations are often not understood as an important management task. In the following video, negotiation expert Prof. Dr. Markus Voeth describes the topic's relevance for practice and explains how negotiation management should be established in companies in order to increase the performance.


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The NAP is the first university academy for negotiation in Germany. Our goal is to generate latest findings in research on issues of negotiation management. Based on these insights, the negotiation training seminars of the NAP educates practitioners to improve their negotiating skills in order to optimize their purchasing negotiations, sales negotiations, personnel negotiations or e.g. collective bargaining.
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