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Selected publication of the NAP

Standard reference for negotiation management:
 
VHM-Buch7
Negotiations have an important role in almost every business divisions. The textbook presents a comprehensive approach to business negotiation management. Based on practical experience and the latest research findings it explains instruments and tools for the planning, management and controlling of negotiations; striking examples demonstrate their practical scope. New to the 2nd edition is the integration of various tools and instruments that are used in businesse today, e.g.  Smart Objective Analysis, Negotiation Blue Prints, War Gaming, BATNA-Analysis and Negotiation Value Calculators.
Further information can be found here.

 

 

 

 
 
The publication series on negotiation management:
Schriftenreihe Buch

If you are looking for a renowned series of publications to publish your dissertation in the field of "Negotiation Management", the NAP’s publication series for negotiation management is open to you. 


More information about the publication series can be found here.
 
 
 
 
 
 
 
 
 
 
Conference-/Journal-/Edited Volume Papers (since 2014):

Herbst, U.; Kemmerling, B.; Neale, M. (2015), How to apply the package deal strategy effectively?, in: Journal of Business and Industrial Marketing.

Herbst, U.; Kemmerling, B. (2015), A Status Quo of Buying Center Analysis; conditionally accepted in: Journal of Business and Industrial Marketing.

Kasprzak, S.; Herbst, U.; Preuss, M.; Voeth, M. (2015), Clash or Match? An Analysis of Intra- and Intercultural Buyer-Seller Negotiations in China and Germany, in: Proceedings of the 44th European Marketing Association Conference (EMAC 2015).

Voeth, M.; Herbst, U.; Lenzing, A.; Stief, S. (2015), Negotiations - a Blank Spot in Marketing Eudcation? An empirical Analysis of Negotiation Teaching, in: Proceedings of the 44th European Marketing Association Conference (EMAC 2015).

Voeth, M.; Herbst, U.; Stief, S. (2015), Wie verhandelt die Praxis?- Ergebnisse einer Befragung von deutschen Managern, in: Hohenheimer Arbeits- und Projektberichte zum Marketing & Business Development, Stuttgart 2015.

Voeth, M.; Herbst, U.; Sattler, S. (2014), Sind Verhandlungen wirklich Chefsache? - Eine empirische Analyse der hierarchischen Zusammensetzung industrieller Verhandlungsteamsin: Die Betriebswirtschaft (DBW), 74. Jg., S. 9-40.

Voeth, M.; Herbst, U. (2014), Preisverhandlungen auf Commodity- Märkten, in: Enke, M.; Geigenmüller, A. (Hrsg.), Commodity Marketing: Grundlagen - Besonderheiten - Erfahrungen, 2. Auflage, Wiesbaden 2014, S. 135-156.

Herbst, U.; Voeth, M.; Knöpfle, T. (2014), Are influential buying center members really important for industrial purchase decisions? Further insights into buying center decision-making, in: Proceedings of the 43rd European Marketing Association Conference, Valencia 2014.

Becker, T.; Voeth, M.; Herbst, U.; Kemmerling, B. (2014), Pattern your concessions? An analysis of concession behavior in buying-seller negotiations, in: Proceedings of the 43rd European Marketing Association Conference, Valencia 2014.

Kugler, A.; Voeth, M.; Hein, M. (2014), Renegotiations in business-to-business practice: A qualitative status quo analysis, in: Proceedings of the 43rd European Marketing Association Conference, Valencia 2014.

forthcoming:

 

Dotan, H.; Herbst, U. (2015), Friendship in business negotiations; in Journal of Business and Industrial Marketing.

 

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The NAP is the first university academy for negotiation in Germany. Our goal is to generate latest findings in research on issues of negotiation management. Based on these insights, the negotiation training seminars of the NAP educates practitioners to improve their negotiating skills in order to optimize their purchasing negotiations, sales negotiations, personnel negotiations or e.g. collective bargaining.