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New Trend Study

A new research project of the Negotiation Academy Potsdam (NAP) has started. The study examines current challenges and trends in the field of purchasing negotiations. Within this scope, purchasers from different branches are questioned about changes in the negotiation world. We are looking forward to interesting insights.




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The NAP is the first university academy for negotiation in Germany. Our goal is to generate latest findings in research on issues of negotiation management. Based on these insights, the negotiation training seminars of the NAP educates practitioners to improve their negotiating skills in order to optimize their purchasing negotiations, sales negotiations, personnel negotiations or e.g. collective bargaining.
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