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Konferenz: EMAC 2015

Die Negotiation Academy Potsdam in Kooperation mit dem Lehrstuhl für Marketing II präsentierte verschiedene Beiträge auf der diesjährigen European Marketing Academy Conference (EMAC) in Leuven (Belgien). Die Mitarbeiter Birte Kemmerling, Melanie Preuß und Timo Knöpfle stellten hierbei ihre Forschungsarbeiten aus dem Bereich Verhandlungsmanagement vor:

The Effects of a Package Deal Strategy on Negotiation Performance

Clash or Match? An Analysis of Intra- and Intercultural Buyer-Seller Negotiations in China and Germany

Keeping It in Mind: How Negotiators' Recall Performances Impact Negotiation Research



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The NAP is the first university academy for negotiation in Germany. Our goal is to generate latest findings in research on issues of negotiation management. Based on these insights, the negotiation training seminars of the NAP educates practitioners to improve their negotiating skills in order to optimize their purchasing negotiations, sales negotiations, personnel negotiations or e.g. collective bargaining.