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Woman@Forbes

In her article in the Forbes about Tanya Tarr, collaborative negotiation coach, Morra Aarons-Mele cited the joint study of Dr. Hilla Dotan of the Tel Aviv Univ’s Coller School of Management and Prof. Uta Herbst, director of the Negotiation Academy Potsdam and professor of business administration at the University of Potsdam. Their study verifies that women who negotiate for people close to their hearts can achieve better negotiation outcomes.


The article in the Forbes magazine can be found here!




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The NAP is the first university academy for negotiation in Germany. Our goal is to generate latest findings in research on issues of negotiation management. Based on these insights, the negotiation training seminars of the NAP educates practitioners to improve their negotiating skills in order to optimize their purchasing negotiations, sales negotiations, personnel negotiations or e.g. collective bargaining.
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